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CARLYLE AND RECESSIONS
Carlyle has always maintained detailed records of sales on a daily, weekly, monthly and yearly basis. Over fifty years of business during a number of recessionary periods, Carlyle has charted performance during these periods. We have found that business improves even with recessions. There is a definite correlation between recession and increased sales. The reason being that when money is tight, clients seem to shop more thoroughly and compare cost to quality. Most companies in tight economy emphasize sales (i.e, 70% off) and increasing lower prices. The bare fact is that when prices drop so does the quality. America has been flooded with inferior products. In the past this industry have been dumping ground for cheap products from Asia and Europe. Carlyle has resisted the urge for lower prices, cheaper products and constantly advertising huge product reductions on furniture. If a product has a reduced price of 70%, does that mean the prior purchases of that same product over paid by the same percentage? Common sense dictates that the original price was inflated to allow for huge reductions on future sales. A reduction in quality is the only way a product can be sold for less. Carlyle has vigorously resisted lowering quality to compete with companies that are always having phony sales of a product that will not last and does not have the same look and feel of a high quality Carlyle product . "Caveat Emptor & Buyer Beware" ...a quote from Ruskin tersely states the common sense credo of the informed buyer.
"There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man's lawful prey."
John Ruskin, (attributed)
English critic, essayist, & reformer (1819 - 1900)
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